2010 Agenda Marketing and Management Conference

AOA's Marketing and Management Conference

Salt Lake City, UT
December 7-9, 2010 (Registration and Opening Social 12/6/10)

Monday 12/06/2010
3:00 PM - 8:00 PM Registration - Salt Palace Convention Center
6:00 PM - 8:00 PM Out of this World Opening Social, Clark Planetarium downtown Salt Lake
7:00 PM - 7:30 PM Meeting for New Attendees, Clark Planetarium

Tuesday 12/07/2010
7:30 AM - 1:00 PM Registration Salt Palace Convention Center
General Sessions:
Tourism Economics -- The Outlook for Leisure Travel
Future Trends in Travel and Tourism
Breakouts:
Essential Risk Management Practices to Reduce Your Exposure to Loss Part I
What Health Care Reform Means to Your Business
Increasing Sales through Generational Marketing
Discussion Groups:
Essential Risk Management Practices to Reduce Your Exposure to Loss Part II
15 Passenger Van Training Protocols
Zip Lines and Adventure Course Management
PCI Compliance and Strategies to Lower Credit Card Processing Fees
Alternatives to Standard Phone and Long Distance
Open Discussion Cracker Barrell
Forest Service and BLM -- Visitor Use and Capacity Workgroup
National Park Service Discussion Group

3:00 - 8:00 PM Outfitter Expo Trade Show, Salt Palace Convention Center

Wednesday 12/08/2010
General Session:
Winning Marketing Strategies for the New Economy
Breakouts:
Revelations from a Marketing Mystery Shopper
SEO, Mobile, Local, Video -- Internet Marketing Tools for 2010
Team Building -- Five Vital Qualities of Management Leadership
Team Building -- Employee Recruiting Strategies to Build a Culture of Success
Buying and Selling an Outdoor Recreation Company
CRM - How Better Management of Your Customer Data Can Improve Your Sales

9:00 AM - 6:00 PM Outfitter Expo Trade Show, Salt Palace Convention Center
6:00 - 8:00 PM Speakeasy Party, Skybox Sports Bar, downtown Salt Lake

Thursday 12/09/2010
8:00 AM - 2:00 PM Outfitter Expo Trade Show, Salt Palace Convention Center
Breakouts:
Using Social Media for Viral Marketing
Financial Controls to Prevent Employee Theft
Implementing an Integrated Sales Strategy Part I
Green Travel, Sustainability and ROI
General Sessions:
Implementing an Integrated Sales Strategy Part II
How to Coach Your Team to Be Top Performers

5:00 - 6:15 PM Wine and Cheese Closing Social

General Conference Information Trade Show Exhibitors

WHEN: Registration December -6 & 7, 2010
SEMINARS: December 7-9, 2010
TRADE SHOW: December 7-9, 2010
WHERE: Salt Palace Convention Center
HOST HOTEL: Radisson Downtown Salt Lake City. Call 1-800-333-3333 Group Code America Outdoors 2010.