The Federal Trade Commission (“FTC” or “Commission”) is adopting revised Guides Concerning the Use of Endorsements and Testimonials in Advertising (“the Guides”). The revised Guides include additional changes not incorporated in the proposed revisions published for public comment in November 2008. See 73 FR 72374 (Nov. 28, 2008).
Click here for the rule.
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Thursday Aug 05, 2010
- America Outdoors Association Announces International Marketing and Management Conference Agenda for 2010 |
Friday Jul 23, 2010
- Outfitter Association Benefits |
Tuesday Jun 08, 2010
- Oppose Sec. 301 in H.R. 3619 |
Wednesday May 26, 2010
- AOA Market Outlook Survey Forecasts Modest Recovery for the 2010 |
Tuesday Apr 27, 2010
- The National Park Service is accepting nominations for the 2010 NPS Environmental Achievement Awards. |
Friday Mar 12, 2010
- Executive Director’s “Trends” Presentation to Southern Oregon Visitors Association |
Thursday Mar 04, 2010
- AOA Comments to the Proposed DO 35B |
Wednesday Feb 10, 2010
- Summary of Notice of Intent, FS Planning Regulations |
Monday Feb 08, 2010
- Sample Letters Regarding CDL Regulations |
Friday Jan 22, 2010
- NOLS Letter on CDL Legislation |
Tuesday Jan 05, 2010
- AOA's Innovation Marketing Seminar Video |
Sunday Dec 13, 2009
- AOA 2009 Conference a Huge Success |
Tuesday Oct 06, 2009
- New FTC Regs on Testimonials and Blogging |
Friday Oct 02, 2009
- How to Contact Congress |
Thursday Jun 04, 2009
- Choosing the Best Outfitted Adventure Based On Your Fitness Level |
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"About the only investment we made last year that paid big dividends and increased the value of our business was our membership in A.O."
Bob Volpert, ID & OR River Journeys, CA
Read more Testimonials.
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